# The Blueprint for Data-Driven GTM Execution

By Marc Diouane

January 30, 2024

Marc will spend an hour providing an in-depth perspective on how you can evolve your GTM strategy to be much more data-centric and drive unparalleled predictability, drawing upon more than 3 decades of first-hand experience scaling multiple prolific SaaS scale-ups to hundreds of millions in ARR.

A few discrete topics that Marc will cover include:

- Organization Modeling 101 – Optimizing your GTM organization and team
- Measuring Success – Defining THE most critical metrics and data points to measure and optimize
- Building Your “Business Algebra”
- Predictability – Iterating until you nail the formula!

PeakSpan Master Class: The Blueprint for Data-Driven GTM Execution from PeakSpan Capital on Vimeo

## About Marc Diouane

With an extraordinary and influential career spanning over three decades, Marc has consistently excelled in transformative executive leadership roles within globally renowned and high-growth scale-ups such as PTC, Zuora, Checkr, and Pindrop. As a proven President, Chief Business Officer, Chief Operating Officer, strategic advisor, and board member, he possesses an unparalleled depth of experience and a relentless drive for success. His expertise empowers businesses to unleash their full potential and achieve remarkable results in their go-to-market execution.

Today, Marc is a co-founder and co-CEO at [Exordiom](https://www.google.com/search?q=exordiom+gtm+consulting&sca_esv=599014582&rlz=1C1GCEU_enUS1063US1063&ei=4E6nZevhIKq-0PEP9PyV8Ac&ved=0ahUKEwjr0cbawuODAxUqHzQIHXR-BX4Q4dUDCBA&uact=5&oq=exordiom+gtm+consulting&gs_lp=Egxnd3Mtd2l6LXNlcnAiF2V4b3JkaW9tIGd0bSBjb25zdWx0aW5nMgcQIRgKGKABMgcQIRgKGKABMgcQIRgKGKABMgcQIRgKGKABSLMQUM8EWN4PcAF4AZABAJgB4gGgAd4LqgEFOC41LjG4AQPIAQD4AQHCAgoQABhHGNYEGLADwgIMEAAYgAQYDRhGGPkBwgINEC4YgAQYDRjHARivAcICDRAAGIAEGA0YsQMYgwHCAgcQABiABBgNwgIjEAAYgAQYDRhGGPkBGJcFGIwFGN0EGEYY9AMY9QMY9gPYAQHCAg0QLhiABBgNGMcBGNEDwgIGEAAYHhgNwgIMEC4YHhgNGMcBGNEDwgIIEAAYHhgNGA_CAggQABgFGB4YDcICCBAAGAgYHhgNwgIIEAAYgAQYogTCAgUQIRirAsICBRAhGJ8F4gMEGAAgQYgGAZAGCLoGBggBEAEYEw&sclient=gws-wiz-serp), a dedicated go-to-market execution firm. Exordiom works hand in hand with select companies, providing battle-tested expertise and hands-on guidance to accelerate their GTM execution and beat the odds in the challenging scale-up landscape.