# Raising Pricing Without Risking Customers

By  
Marcos Rivera  
February 15, 2024

Marcos will spend an hour deep-diving into raising prices without provoking churn. In this interactive session, he will share a practical guide to price with confidence, navigate pricing changes, unlock your pricing data, and get started quickly.

A few discrete topics that Marcos will cover include:

- Who owns pricing and how to run an effective process  
- Signals to know if you can charge more  
- How to use pricing data to raise prices  
- How to get started, even if you haven’t changed pricing in years

PeakSpan Master Class: Raising Pricing Without Risking Customers from PeakSpan Capital on Vimeo

## About Marcos Rivera

Marcos Rivera is the founder and CEO of Pricing I/O, a leading consulting and coaching firm helping B2B SaaS companies unlock growth with monetization. Before starting Pricing I/O, Marcos was an operating executive and Head of Pricing for Vista Equity Partners. Throughout his career spanning decades in B2B software, Marcos held product leadership roles, led M&A investments, and experienced two successful exits. Based in San Diego, Marcos authored the award-winning book, [Street Pricing](https://www.amazon.com/Street-Pricing-Playlist-Leaders-SaaS/dp/1737528010), advises investment firms, and coaches SaaS leaders worldwide.