Pricing Transformations in 2025

By

Steven Forth and Edward Wong

March 5, 2025

Steven and Edward will spend an hour deep diving into how the rapid expansion of business AI is reshaping best practices in pricing and packaging. As AI-enabled applications continue to evolve, so do the strategies for pricing them effectively. This Master Class will explore the emerging models, key industry shifts, and actionable strategies that growth-stage B2B SaaS and business AI companies can leverage.

Topics Covered

A few discrete topics that Steven and Edward will cover include:

• The four emerging approaches to packaging generative AI applications: Agents, Co-pilots, Generators, and Service as Software
• How AI-driven pricing models are reshaping the market
• Key industry shifts, including Salesforce’s task-based pricing, Microsoft’s move to consumption-based pricing, and Intercom’s outcome-based pricing
• The impact of foundation models on pricing structures and underlying costs
• How to assess if your current pricing strategy needs to change
• Decision tools and tactics for adapting pricing strategies in the AI economy

The goal will be to have you all leave the session with a clear understanding of how to assess your current pricing strategy, determine if changes are needed, and implement AI-driven pricing approaches that drive growth.

PeakSpan Master Class: Pricing Transformations in 2025 from PeakSpan Capital on Vimeo

About Steven Forth and Edward Wong

Ibbaka is a software platform and consultancy that helps B2B SaaS and Business AI companies accelerate growth by optimizing pricing, packaging, and customer lifetime value (CLTV). This session will be led by CEO Steven Forth, a recognized thought leader in B2B software pricing, and Edward Wong, who oversees Ibbaka’s Research and Community function.