# Pricing Strategy in an Inflationary Environment

By  
Simon-Kucher  
March 29, 2023

In this session, Dave and Eddie of Simon Kucher dive deep into optimal pricing strategies in an inflationary environment, including:

- How do you respond to inflation
- Why you need to respond to inflation
- Trade Offs: sales vs. price
- What is the real inflation for a software company

PeakSpan Master Class: Pricing Strategy in an Inflationary Environment from PeakSpan Capital on Vimeo

[Watch on Vimeo](https://vimeo.com/824222305?fl=pl&fe=vl)

## About Simon-Kucher

Simon-Kucher is a global consultancy with more than 2,000 employees in 30 countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 37 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.