# ServiceUp

ServiceUp is an AI-enabled platform that helps businesses manage vehicle repair and maintenance. It connects fleets with service providers while coordinating logistics, approvals, and workflows. By streamlining a traditionally manual process, ServiceUp reduces downtime and operational complexity.

### Entrepreneur(s)
- Brett Carlson  
- Brett Dashe

### Sector(s)
- Supply Chain Management

### Investment Team
- [Jack Freeman](/content/team/jack-freeman/index.html)  
- [Yaseen Abdulridha](/content/team/yaseen-abdulridha/index.html)  
- [Eavan Murray](/content/team/eavan-murray/index.html)

### Investment
- **Location**: Campbell, CA  
- **Status**: Active

### Partnership
"Working with PeakSpan has been transformational. They know exactly how to support founders without adding noise — they bring clarity, structure, and real operational help. Whether it's hiring, go-to-market, or unlocking new strategic angles, they consistently show up ready to roll up their sleeves. What I value most is that they treat our business like their own. They're fully invested in our long-term success, and that level of partnership is rare."  
— Brett Carlson, CEO at ServiceUp

### FOUNDED
2021  
### Partnered
2025, $55M Series B

### IMPACT & VALUE CREATION

#### Fintech Product Advisory
**Deep-dive into cashflow dynamics**  
Advised management on Company’s early-pay factoring product alongside PEC members.

#### GTM Advisory
**Expertise that accelerates enterprise motion**  
Engaged PeakSpan Expert Community advisors and deal team to strengthen enterprise sales motion and hone multiple facets of Company's commercial strategy. Via the PeakSpan Expert Community, deal team helped place Head of Sales, Aaron Schilke.

## INSIGHTS & PRESS

### Perspectives
#### PeakSpan’s Thesis for ServiceUp: A $200B Industry Running on PDFs, Phone Calls, and Friction
[Explore this Resource](/content/resources/perspectives/peakspans-thesis-for-serviceup-a-200b-industry-running-on-pdfs-phone-calls-and-friction/index.html)  
*July 16, 2025*

### Partnership News
#### Bearhug Recruiting Places Amit Shrivastava as Chief Product Officer at ServiceUp
[Explore this Resource](/content/resources/news/bearhug-recruiting-places-amit-shrivastava-as-chief-product-officer-at-serviceup/index.html)  
*September 12, 2025*

#### ServiceUp and Merchants Fleet Announce Strategic Repair Partnership to Keep Fleets on the Road
[Explore this Resource](/content/resources/news/serviceup-and-merchants-fleet-announce-strategic-repair-partnership-to-keep-fleets-on-the-road/index.html)  
*September 3, 2025*

#### ServiceUp Raises $55 Million in Series B Funding to Transform Vehicle Repair Management
[Explore this Resource](/content/resources/news/serviceup-raises-55-million-in-series-b-funding-to-transform-vehicle-repair-management/index.html)  
*July 9, 2025*

#### ServiceUp raises $55M to simplify fleet vehicle repairs
[Explore this Resource](/content/resources/news/serviceup-raises-55m-to-simplify-fleet-vehicle-repairs/index.html)  
*July 9, 2025*

#### Autotech Startup ServiceUp Lands $55M In Series B Funding
[Explore this Resource](/content/resources/news/autotech-startup-serviceup-lands-55m-in-series-b-funding/index.html)  
*July 9, 2025*

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