ServiceUp

ServiceUp is an AI-enabled platform that helps businesses manage vehicle repair and maintenance. It connects fleets with service providers while coordinating logistics, approvals, and workflows. By streamlining a traditionally manual process, ServiceUp reduces downtime and operational complexity.

Entrepreneur(s)

• Brett Carlson
• Brett Dashe

Sector(s)

• Supply Chain Management

Investment Team

• Jack Freeman
• Yaseen Abdulridha
• Eavan Murray

Investment

• Location: Campbell, CA
• Status: Active

Partnership

"Working with PeakSpan has been transformational. They know exactly how to support founders without adding noise — they bring clarity, structure, and real operational help. Whether it's hiring, go-to-market, or unlocking new strategic angles, they consistently show up ready to roll up their sleeves. What I value most is that they treat our business like their own. They're fully invested in our long-term success, and that level of partnership is rare."
— Brett Carlson, CEO at ServiceUp

FOUNDED

2021

Partnered

2025, $55M Series B

IMPACT & VALUE CREATION

Fintech Product Advisory

Deep-dive into cashflow dynamics
Advised management on Company’s early-pay factoring product alongside PEC members.

GTM Advisory

Expertise that accelerates enterprise motion
Engaged PeakSpan Expert Community advisors and deal team to strengthen enterprise sales motion and hone multiple facets of Company's commercial strategy. Via the PeakSpan Expert Community, deal team helped place Head of Sales, Aaron Schilke.

INSIGHTS & PRESS

Perspectives

PeakSpan’s Thesis for ServiceUp: A $200B Industry Running on PDFs, Phone Calls, and Friction

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July 16, 2025

Partnership News

Bearhug Recruiting Places Amit Shrivastava as Chief Product Officer at ServiceUp

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September 12, 2025

ServiceUp and Merchants Fleet Announce Strategic Repair Partnership to Keep Fleets on the Road

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September 3, 2025

ServiceUp Raises $55 Million in Series B Funding to Transform Vehicle Repair Management

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July 9, 2025

ServiceUp raises $55M to simplify fleet vehicle repairs

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July 9, 2025

Autotech Startup ServiceUp Lands $55M In Series B Funding

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July 9, 2025

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