# Sales Layer

Sales Layer is an AI-enabled product information management platform for manufacturers, brands, and distributors. It centralizes product data and makes it easier to manage, enrich, and distribute information across sales channels. By improving data consistency, Sales Layer supports more efficient commerce operations.

## Entrepreneur(s)
- Álvaro Verdoy
- Iban Borràs

## Sector(s)
- Supply Chain Management

## Investment Team
- [Jack Freeman](/content/team/jack-freeman/index.html)
- [Phil Dur](/content/team/phil-dur/index.html)
- [Kyle Reitinger](/content/team/kyle-reitinger/index.html)
- [Cassie Alexe](/content/team/cassie-alexe/index.html)

## Investment Location
- Valencia, Spain

## Status
- Active

## Partnership
- FOUNDED 2013
- Partnered 2022, $25M Series B

## IMPACT & VALUE CREATION

### Competitive Intelligence
#### Deep-dive into competitive dynamics
Built a comprehensive view of Sales Layer's competitive landscape through proprietary research and market analysis, equipping leadership with actionable insights to differentiate and win.

### Metrics & KPI Tracking
#### Defining and tracking the metrics that matter most
Partnered with leadership to build rigorous KPI frameworks and reporting cadences, ensuring data-driven visibility into business performance and progress against strategic priorities.

## INSIGHTS & PRESS

### PeakSpan’s Thesis for Sales Layer
[Explore this Resource](/content/resources/perspectives/peakspans-thesis-for-sales-layer/index.html) – June 21, 2022

### Sales Layer Announce $25m Series B Funding Round
[Explore this Resource](/content/resources/news/sales-layer-announce-25m-series-b-funding-round/index.html) – June 18, 2022