# Rallyware

Rallyware is an AI-enabled performance enablement platform for distributed organizations. The platform delivers personalized training and coaching experiences tied directly to incentives to drive specific business goals. By aligning learning with performance, Rallyware helps organizations improve results at scale.

## Entrepreneur(s)
- George Elfond
- Mykhaylo Kostandov

## Sector(s)
- Go-to-Market Technology

## Investment Team
- [Matt Melymuka](/content/team/matt-melymuka/index.html)
- [Andrew Bartusiak](/content/team/andrew-bartusiak/index.html)

## Investment Location
- Mountain View, CA and Kharkiv, Ukraine

## Status
- Active

### FOUNDED 2012
### Partnered 2021, $22M Series A

## IMPACT & VALUE CREATION

### M&A Advisory
#### End to end acquisition support
Sourced, negotiated, and structured a tuck-in acquisition adding $4M+ ARR and accelerating entry into a priority new vertical.

### Market Expansion
#### Vertical diversification
Worked closely with management and PeakSpan Expert Community member to research, evaluate and validate resonance of value proposition in new verticals to diversify customer base and drive strategic company value.

### Sales Process & Team Optimization
#### Implemented sales process enhancements and architected optimal team structure to execute
Revamped sales methodology, team construct and incentivization plan to optimize performance and drive predictable, distributed productivity across the team.

### Financial Operations
#### Implemented financial infrastructure to enable scale
Introduced outsourced finance partner, supported VP of Finance transition, and overhauled KPI framework to sharpen operational visibility.

## Partnership News
### Rallyware Unveils Intelligent Field Orchestration to Transform Direct Selling Through Agentic AI
[Explore this Resource](/content/resources/news/rallyware-unveils-intelligent-field-orchestration-to-transform-direct-selling-through-agentic-ai/index.html) - November 10, 2025

### Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
[Explore this Resource](/content/resources/news/rallyware-unites-brands-and-retail-teams-for-peak-frontline-performance/index.html) - November 18, 2024

### Rallyware Recognized as Top Distributor Enablement App for Transforming Field Experiences
[Explore this Resource](/content/resources/news/rallyware-recognized-as-top-distributor-enablement-app-for-transforming-field-experiences/index.html) - April 15, 2024

### Rallyware Announces AI Chat Agent Set to Transform Direct Selling Operations
[Explore this Resource](/content/resources/news/rallyware-announces-ai-chat-agent-set-to-transform-direct-selling-operations/index.html) - April 18, 2023