# Oaky

Oaky provides an upsell automation platform for hotels, enabling customers to offer personalized upgrades and services to guests throughout their stay.

Oaky delivers the right offer to the right guest at the right time, ultimately driving significant incremental revenue and maximizing profitability per guest.

## Entrepreneur(s)
- Erik Tengen  
- Lars Jonker

## Sector(s)
- Hospitality Technology

## Investment Team
- [Matt Melymuka](/content/team/matt-melymuka/index.html)  
- [Jack Freeman](/content/team/jack-freeman/index.html)  
- [Andrew Bartusiak](/content/team/andrew-bartusiak/index.html)  
- [Chase Goree](/content/team/chase-goree/index.html)

## Investment
- Location: Amsterdam, Netherlands
- Status: Exited
- Founded: 2013
- Partnered: 2020, $9.5M Series A
- Current Status: Plusgrade Acquisition in 2025

## IMPACT & VALUE CREATION

### M&A Support
#### Exit preparedness and strategic process optimization
Worked closely with management to support end to end strategic process from materials preparation to company positioning to engagement with strategics and financial sponsors to drive optimal outcome for all shareholders.

### Metrics & KPI Tracking
#### Defining and tracking the metrics that matter most
Partnered with finance leadership to build comprehensive KPI tracker and reporting cadence that provided the foundation for exit preparation and forecasting.

## INSIGHTS & PRESS

No items found -check back soon!

### Partnership News

#### Plusgrade Acquires Oaky, Strengthening its Position as a Global Leader in Hospitality Upselling  
[Explore this Resource](/content/resources/news/plusgrade-acquires-oaky-strengthening-its-position-as-a-global-leader-in-hospitality-upselling/index.html)  
October 6, 2025

#### Shiji and Oaky Join Forces to Automate and Personalize Hotel Upselling through Two-Way Integration  
[Explore this Resource](/content/resources/news/shiji-and-oaky-join-forces-to-automate-and-personalize-hotel-upselling-through-two-way-integration/index.html)  
February 20, 2024

#### Oaky Wins Title of Best Hotel Upselling Solution for Seventh Year In a Row  
[Explore this Resource](/content/resources/news/oaky-wins-title-of-best-hotel-upselling-solution-for-seventh-year-in-a-row/index.html)  
January 10, 2024

#### Pillows Hotel Reylof Achieves a TRevPAR Increase of 3% In Just One Month Using Oaky’s Front Desk Upsell Automation  
[Explore this Resource](/content/resources/news/pillows-hotel-reylof-achieves-a-trevpar-increase-of-3-in-just-one-month-using-oakys-front-desk-upsell-automation/index.html)  
August 30, 2023

#### Oaky Empowers More PMS Solutions with Front Desk Upsell Automation for Enhanced Upsell Results at Check-in  
[Explore this Resource](/content/resources/news/oaky-empowers-more-pms-solutions-with-front-desk-upsell-automation-for-enhanced-upsell-results-at-check-in/index.html)  
August 8, 2023

#### Oaky and Stayntouch Enhance Integration to Enable Automated Upselling for US and EU Hoteliers  
[Explore this Resource](/content/resources/news/oaky-and-stayntouch-enhance-integration-to-enable-automated-upselling-for-us-and-eu-hoteliers/index.html)  
July 12, 2023

#### Oaky and Asksuite Partner Up to Enable Real-time Upselling Through Chatbot  
[Explore this Resource](/content/resources/news/oaky-and-asksuite-partner-up-to-enable-real-time-upselling-through-chatbot/index.html)  
July 6, 2023

#### Curator Hotel & Resort Collection Selects Upselling Tool from Oaky to Elevate the Guest Experience and Grow Revenue  
[Explore this Resource](/content/resources/news/curator-hotel-resort-collection-selects-upselling-tool-from-oaky-to-elevate-the-guest-experience-and-grow-revenue/index.html)  
June 22, 2023