Partnership: Oaky | PeakSpan
Oaky
Oaky provides an upsell automation platform for hotels, enabling customers to offer personalized upgrades and services to guests throughout their stay.
Oaky delivers the right offer to the right guest at the right time, ultimately driving significant incremental revenue and maximizing profitability per guest.
Entrepreneur(s)
- Erik Tengen
- Lars Jonker
Sector(s)
- Hospitality Technology
Investment Team
Investment
- Location: Amsterdam, Netherlands
- Status: Exited
- Founded: 2013
- Partnered: 2020, $9.5M Series A
- Current Status: Plusgrade Acquisition in 2025
IMPACT & VALUE CREATION
M&A Support
Exit preparedness and strategic process optimization
Worked closely with management to support end to end strategic process from materials preparation to company positioning to engagement with strategics and financial sponsors to drive optimal outcome for all shareholders.
Metrics & KPI Tracking
Defining and tracking the metrics that matter most
Partnered with finance leadership to build comprehensive KPI tracker and reporting cadence that provided the foundation for exit preparation and forecasting.
INSIGHTS & PRESS
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Partnership News
Plusgrade Acquires Oaky, Strengthening its Position as a Global Leader in Hospitality Upselling
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October 6, 2025
Shiji and Oaky Join Forces to Automate and Personalize Hotel Upselling through Two-Way Integration
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February 20, 2024
Oaky Wins Title of Best Hotel Upselling Solution for Seventh Year In a Row
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January 10, 2024
Pillows Hotel Reylof Achieves a TRevPAR Increase of 3% In Just One Month Using Oaky’s Front Desk Upsell Automation
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August 30, 2023
Oaky Empowers More PMS Solutions with Front Desk Upsell Automation for Enhanced Upsell Results at Check-in
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August 8, 2023
Oaky and Stayntouch Enhance Integration to Enable Automated Upselling for US and EU Hoteliers
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July 12, 2023
Oaky and Asksuite Partner Up to Enable Real-time Upselling Through Chatbot
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July 6, 2023
Curator Hotel & Resort Collection Selects Upselling Tool from Oaky to Elevate the Guest Experience and Grow Revenue
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June 22, 2023