# Nectar

Nectar is a culture intelligence platform that helps organizations bolster corporate culture through peer-to-peer recognition, internal communications, and a suite of employee engagement tools.

### Entrepreneur(s)
- Trevor Larson
- Andrew Hollis
- Jackson Horne

### Sector(s)
- Human Capital Management

### Investment Team
- [Phil Dur](/content/team/phil-dur/index.html)
- [Charlie Reinkemeyer](/content/team/charlie-reinkemeyer/index.html)
- [Sam Korman](/content/team/sam-korman/index.html)

### Investment Location
- Orem, Utah

### Status
- Active

## Partnership
  
Nectar from PeakSpan Capital on Vimeo

### Why we decided to partner with PeakSpan?
First and foremost, everyone we met at PeakSpan was super passionate and full of energy. I remember going to the office and visiting in San Mateo and everyone instantly got up out of their chairs, even the interns, and came to shake my hand with a big smile. It all starts from the top with Phil. He's one of the most authentic, passionate human beings I've ever met.  
— Trevor Larson, CEO & Co-Founder at Nectar

### FOUNDED
2015  
### Partnered
202, $40M Series A

## IMPACT & VALUE CREATION

### Product Innovation
#### Ideation that creates new revenue
Partnered with leadership to ideate and build out a net-new product line that has since become a core, indispensable part of the Nectar platform. PeakSpan's involvement spanned early concept validation through to go-to-market readiness.

### Executive Hiring
#### The hire that scales revenue
Supported the search and recruitment of Nectar's Chief Revenue Officer, bringing in seasoned enterprise SaaS sales leadership at a critical growth inflection point. The hire immediately strengthened go-to-market execution and team structure.

### Pricing & Packaging
#### Structure that captures more value
Conducted pricing and packaging analysis to optimize how Nectar monetizes its product suite across customer segments. Recommendations helped improve deal economics and reduce friction in the sales process.

### AI Strategy
#### Roadmap that leads with AI
Worked closely with the leadership team to define and sharpen Nectar's AI-first strategic direction, ensuring product and go-to-market decisions are anchored in a credible, differentiated AI narrative. Helped position Nectar ahead of a rapidly evolving competitive landscape.

## INSIGHTS & PRESS
### Investing In Culture — Why Our Thesis for Culture-as-a-Service Platform, Nectar, Rings True to You Today and Tomorrow  
[Explore this Resource](/content/resources/perspectives/investing-in-culture----why-our-thesis-for-culture-as-a-service-platform-nectar-rings-true-to-you-today-and-tomorrow/index.html)  
April 22, 2024

### Nectar and Kudoboard Partner to Unite Recognition, Rewards, and Celebration in a Single Employee Experience  
[Explore this Resource](/content/resources/news/nectar-and-kudoboard-partner-to-unite-recognition-rewards-and-celebration-in-a-single-employee-experience/index.html)  
June 15, 2026

### Nectar Earns Spot on G2’s 2026 Best Software Awards  
[Explore this Resource](/content/resources/news/nectar-earns-spot-on-g2s-2026-best-software-awards/index.html)  
February 26, 2026

### MountainWest Capital Network Recognizes Nectar as Fastest Growing Company on 2025 Utah 100 List  
[Explore this Resource](/content/resources/news/mountainwest-capital-network-recognizes-nectar-as-fastest-growing-company-on-2025-utah-100-list/index.html)  
October 17, 2025

### Nectar Named #1 Software Company in Utah on the 2025 Inc. 5000 List, Ranking #599 Overall  
[Explore this Resource](/content/resources/news/nectar-named-1-software-company-in-utah-on-the-2025-inc-5000-list-ranking-599-overall/index.html)  
August 21, 2025

### Nectar Ranks #8 in G2's Highest Satisfaction Rankings Across All Software Categories, #19 in Best Overall HR Software  
[Explore this Resource](/content/resources/news/nectar-ranks-8-in-g2s-highest-satisfaction-rankings-across-all-software-categories-19-in-best-overall-hr-software/index.html)  
February 23, 2025

### Nectar Introduces "SHRM Recognition & Rewards Powered by Nectar" to Help Organizations Build Cultures of Appreciation  
[Explore this Resource](/content/resources/news/nectar-introduces-shrm-recognition-rewards-powered-by-nectar-to-help-organizations-build-cultures-of-appreciation/index.html)  
October 31, 2024

### Nectar Welcomes Johnny C. Taylor, Jr., President & CEO of SHRM, as Official Advisor  
[Explore this Resource](/content/resources/news/nectar-welcomes-johnny-c-taylor-jr-president-ceo-of-shrm-as-official-advisor/index.html)  
October 1, 2024

### Nectar Announces $40 Million in Series B Committed Funding to Expand Culture Platform  
[Explore this Resource](/content/resources/news/nectar-announces-40-million-in-series-b-committed-funding-to-expand-culture-platform/index.html)  
April 18, 2024