Partnership: Nectar | PeakSpan

Nectar

Nectar is a culture intelligence platform that helps organizations bolster corporate culture through peer-to-peer recognition, internal communications, and a suite of employee engagement tools.

Entrepreneur(s)

Sector(s)

Investment Team

Investment Location

Status

Partnership

Nectar from PeakSpan Capital on Vimeo

Why we decided to partner with PeakSpan?

First and foremost, everyone we met at PeakSpan was super passionate and full of energy. I remember going to the office and visiting in San Mateo and everyone instantly got up out of their chairs, even the interns, and came to shake my hand with a big smile. It all starts from the top with Phil. He's one of the most authentic, passionate human beings I've ever met.
— Trevor Larson, CEO & Co-Founder at Nectar

FOUNDED

2015

Partnered

202, $40M Series A

IMPACT & VALUE CREATION

Product Innovation

Ideation that creates new revenue

Partnered with leadership to ideate and build out a net-new product line that has since become a core, indispensable part of the Nectar platform. PeakSpan's involvement spanned early concept validation through to go-to-market readiness.

Executive Hiring

The hire that scales revenue

Supported the search and recruitment of Nectar's Chief Revenue Officer, bringing in seasoned enterprise SaaS sales leadership at a critical growth inflection point. The hire immediately strengthened go-to-market execution and team structure.

Pricing & Packaging

Structure that captures more value

Conducted pricing and packaging analysis to optimize how Nectar monetizes its product suite across customer segments. Recommendations helped improve deal economics and reduce friction in the sales process.

AI Strategy

Roadmap that leads with AI

Worked closely with the leadership team to define and sharpen Nectar's AI-first strategic direction, ensuring product and go-to-market decisions are anchored in a credible, differentiated AI narrative. Helped position Nectar ahead of a rapidly evolving competitive landscape.

INSIGHTS & PRESS

Investing In Culture — Why Our Thesis for Culture-as-a-Service Platform, Nectar, Rings True to You Today and Tomorrow

Explore this Resource
April 22, 2024

Nectar and Kudoboard Partner to Unite Recognition, Rewards, and Celebration in a Single Employee Experience

Explore this Resource
June 15, 2026

Nectar Earns Spot on G2’s 2026 Best Software Awards

Explore this Resource
February 26, 2026

MountainWest Capital Network Recognizes Nectar as Fastest Growing Company on 2025 Utah 100 List

Explore this Resource
October 17, 2025

Nectar Named #1 Software Company in Utah on the 2025 Inc. 5000 List, Ranking #599 Overall

Explore this Resource
August 21, 2025

Nectar Ranks #8 in G2's Highest Satisfaction Rankings Across All Software Categories, #19 in Best Overall HR Software

Explore this Resource
February 23, 2025

Nectar Introduces "SHRM Recognition & Rewards Powered by Nectar" to Help Organizations Build Cultures of Appreciation

Explore this Resource
October 31, 2024

Nectar Welcomes Johnny C. Taylor, Jr., President & CEO of SHRM, as Official Advisor

Explore this Resource
October 1, 2024

Nectar Announces $40 Million in Series B Committed Funding to Expand Culture Platform

Explore this Resource
April 18, 2024