# Madgicx

Madgicx is an AI-enabled advertising optimization platform for SMB e-commerce brands and agencies. It helps teams analyze, optimize, and automate digital advertising campaigns across channels. By improving visibility into campaign performance, Madgicx supports more effective marketing decisions.

### Entrepreneur(s)
- Yahav Hartman
- Andrew Bonnici
- Idan Beker

### Sector(s)
- Commerce Technology

### Investment Team
- [Phil Dur](/content/team/phil-dur/index.html)
- [Kyle Reitinger](/content/team/kyle-reitinger/index.html)
- [Cassie Alexe](/content/team/cassie-alexe/index.html)
- [Celia Smith](/content/team/celia-smith/index.html)
- [Brooks Reed](/content/team/brooks-reed/index.html)

### Investment Location
Tel Aviv, Israel

### Status
Active

### Partnership
We looked for a partner with a lot of experience and knowledge, someone who can really take us to the next level and help us unlock our growth potential. For us, PeakSpan felt like a natural partner… We know PeakSpan always has Madgicx in their hearts and we know that PeakSpan always has our back.  
- Yahav Hartman, Co-Founder & CEO of Madgicx

### FOUNDED
2018

### Partnered
2021, $14M Series B

### Investment Team
-   
  **Phil Dur**  
  Co-Founder & Managing Partner

-   
  **Kyle Reitinger**  
  Principal

-   
  **Cassie Alexe**  
  Associate

-   
  **Celia Smith**  
  Associate