# GetWhy

GetWhy is an end-to-end AI-powered qualitative research and insight generation platform for consumer and business brands.

GetWhy applies AI and automation to every node of the research workflow, producing customer insight and shareable outputs in hours and at agency-level quality for Fortune 500 and other enterprise customers.

## Entrepreneur(s)
- Casper Henningsen
- Jonas Alexandersson

## Sector(s)
- Customer Experience Management

## Investment Team
- [Phil Dur](/content/team/phil-dur/index.html)
- [Justin Kelly](/content/team/justin-kelly/index.html)
- [Andrew Bartusiak](/content/team/andrew-bartusiak/index.html)

## Investment Location
- Copenhagen, Denmark

## Status
- Active

## Partnership
PeakSpan stood out to us because they genuinely understand how founders think. From the very beginning, they pushed our thinking in a constructive way and helped us view our market and business through a sharper lens. What really sets them apart is the way they show up — they care deeply, they act quickly, and they bring a culture of people who genuinely want to help you win. Partnering with them felt natural because they operate with empathy, conviction, and an appreciation for what we're trying to build.

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- Casper Henningsen, CEO & Co-Founder at GetWhy

## FOUNDED
2013

## Partnered
2024, $34.5M Series A

## IMPACT & VALUE CREATION

### Independent Board Member Placement
#### Leveraging PEC to bolster the board
Engaged PeakSpan Expert Community advisors to bring on an industry and functional-group expert to the board of directors.

### Competitive Intelligence
#### Primary research to understand our competitors and inform strategy
Market conversations with executives across the competitive landscape to bring outside perspective to our most important decisions.

## Partnership News

### Copenhagen’s GetWhy raises €17M to scale AI-powered consumer insights; eyes US expansion
[Explore this Resource](/content/resources/news/copenhagens-getwhy-raises-eu17m-to-scale-ai-powered-consumer-insights-eyes-us-expansion/index.html) - July 7, 2025

### Danish AI-driven insights startup boosts total funding to $64.5M with latest debt financing round
[Explore this Resource](/content/resources/news/danish-ai-driven-insights-startup-boosts-total-funding-to-64-5m-with-latest-debt-financing-round/index.html) - February 7, 2025

### Disrupting Consumer Research: GetWhy secures $34.5 million commitment from PeakSpan in major Series A funding
[Explore this Resource](/content/resources/news/disrupting-consumer-research-getwhy-secures-34-5-million-commitment-from-peakspan-in-major-series-a-funding/index.html) - June 4, 2024