# Boostly

Boostly is a comprehensive growth platform purpose built for restaurants. The company's end-to-end marketing and customer engagement suite automates critical processes across the customer lifecycle to drive better engagement, repeat business and increase revenue.

**Entrepreneur(s)**  
Shane Murphy  
Mikey Murphy

**Sector(s)**  
Hospitality Technology

**Investment Team**  
[Matt Melymuka](/content/team/matt-melymuka/index.html)  
[Chase Goree](/content/team/chase-goree/index.html)  
[Cassie Alexe](/content/team/cassie-alexe/index.html)  
[Celia Smith](/content/team/celia-smith/index.html)

**Investment Location**  
Orem, Utah

**Status**  
Active

## Partnership

> What impressed us about PeakSpan is how quickly they understood our market and how thoughtfully they challenged our thinking. They didn't just provide capital; they provided perspective. Whether we were evaluating product decisions, refining go-to-market motion, or exploring new channels, they always came prepared with actionable insights. You can feel how much they care about the journey, not just the outcome. They've been an incredible partner to us.  
> 
> — Shane Murphy, CEO & Co-Founder at Boostly

**FOUNDED** 2017  
**Partnered** 2025, $22M Series A

## IMPACT & VALUE CREATION

**Forecast & Modeling Support**  
**Battle-testing plans and budgets**  
Collaborated with CEO and VP Finance to stress test assumptions driving forecast to arrive at a detailed, data-driven budget used to inform resource allocation and strategic decision making.

**Capitalization Strategy**  
**Debt and equity capital mix optimization and procurement**  
Worked with management to architect optimal mix of debt and equity capital and facilitated introductions to debt providers to secure attractive facility.

## Investment Team

**Matt Melymuka**  
Co-Founder & Managing Partner

**Chase Goree**  
Senior Associate

**Cassie Alexe**  
Associate

**Celia Smith**  
Associate

## INSIGHTS & PRESS
No items found - check back soon!

**Partnership News**  
### Boostly Secures $22M to Accelerate Growth as Leading Provider of Restaurant Marketing Automation Software  
[Explore this Resource](/content/resources/news/boostly-secures-22m-to-accelerate-growth-as-leading-provider-of-restaurant-marketing-automation-software/index.html) February 10, 2025