Boostly

Boostly is a comprehensive growth platform purpose built for restaurants. The company's end-to-end marketing and customer engagement suite automates critical processes across the customer lifecycle to drive better engagement, repeat business and increase revenue.

Entrepreneur(s)
Shane Murphy
Mikey Murphy

Sector(s)
Hospitality Technology

Investment Team
Matt Melymuka
Chase Goree
Cassie Alexe
Celia Smith

Investment Location
Orem, Utah

Status
Active

Partnership

What impressed us about PeakSpan is how quickly they understood our market and how thoughtfully they challenged our thinking. They didn't just provide capital; they provided perspective. Whether we were evaluating product decisions, refining go-to-market motion, or exploring new channels, they always came prepared with actionable insights. You can feel how much they care about the journey, not just the outcome. They've been an incredible partner to us.

— Shane Murphy, CEO & Co-Founder at Boostly

FOUNDED 2017
Partnered 2025, $22M Series A

IMPACT & VALUE CREATION

Forecast & Modeling Support
Battle-testing plans and budgets
Collaborated with CEO and VP Finance to stress test assumptions driving forecast to arrive at a detailed, data-driven budget used to inform resource allocation and strategic decision making.

Capitalization Strategy
Debt and equity capital mix optimization and procurement
Worked with management to architect optimal mix of debt and equity capital and facilitated introductions to debt providers to secure attractive facility.

Investment Team

Matt Melymuka
Co-Founder & Managing Partner

Chase Goree
Senior Associate

Cassie Alexe
Associate

Celia Smith
Associate

INSIGHTS & PRESS

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Partnership News

Boostly Secures $22M to Accelerate Growth as Leading Provider of Restaurant Marketing Automation Software

Explore this Resource February 10, 2025