Lauren Porten

Digital Director - North America at Eataly

Detailed Info

I am a data-driven, EBITDA-focused digital leader with a proven track record of scaling Ecommerce, marketing, and omnichannel businesses across DTC, B2B, Pure Play, Marketplaces, and Amazon. With 15+ years of experience, I have built and executed strategies that drive revenue, optimize profitability, and enhance customer engagement. My expertise spans digital marketing, brand growth, performance media, CRM, loyalty, digital shelf optimization, and Ecommerce replatforming. I specialize in leveraging data and technology to fuel omnichannel success—bridging paid media, content, analytics, and consumer insights to create high-performing digital ecosystems.

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Vertical Tag

• eCommerce

Functional Expertise Tag

• Marketing

Superpower

Digital Merchandising

Previous Company

EatalyWellMore Holdings